Interview with Mr.Hattori, Tokyo, October 1, 2010:Mr.Hattori, your great-grandfather founded Seiko in 1881 and you have replica IWC Da Vinci Chronograph watch in your blood.What was it like growing up in the family business and what did you learn from your ancestors?I never met my great-grandfather, I just know his words.He used to say ‘never stop and go steadily, go half step ahead of others’.That means his attitude or nature was sober and very step by step.Our brand vision is innovation and refinement.Innovation is seeking order and advanced technology to produce high value-added product.
Refinement means good design.Innovation and refinement, I believe, are reflected in my great-grandfather’s words.Next year our company has a replica IWC Spitfire Automatic Chronograph watch 130 year anniversary since being established in 1881, so for that period our policies have always been seeking order for advanced technologies.One example is the development of quartz, the so-called quartz revolution.Another recent example is spring drive and also kinetic technology.When Seiko introduced the Astron in 1969, the Swiss watch industry reeled out of fear they were becoming obsolete.
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